In the advent of the Digital Age, there has been an influx of new and improved ways for companies to expand their brand through the use of social media. As a consumer, one may have direct and/or indirect contact with social media on a daily basis. Albeit, if you were to ask the average consumer what social media is and why it is important, they would be unable to give a concrete answer. Social media is hard to describe because the topic is broad. It consists of social networking sites(Facebook, Twitter), blogs, and online community forums.

Social Media has completely changed the way companies advertise and promote their brand to their consumers. People do not like to buy from companies, they much prefer to purchase from people. With that being said, social media enables companies to take on a more personable identity and approach to selling their products to consumers. From a company’s point of view, social media provides them with the distinct opportunity to mold and shape their brand to make it more aesthetically pleasing to their target audience. If a company has a blog, facebook, and/or twitter page they have a larger opportunity to connect to their target audience on an informal and more comfortable platform.

A company has many different platforms on which, they can promote their brand and build a bridge from their company to their target audience. In order to be successful at social marketing, a company has to use social media to its advantage. Without social media, companies would be unable to have a direct and personal link to consumers. Consumers wouldn’t feel the level of comfort and equality that they do when they deal with a company in this new digital age. Social Media has provided a platform where consumers and companies can meet on an equal and level playing field and satisfy each others needs adequately.