Posts Tagged ‘PR’

Social Media Loving Generation Y

Tuesday, March 8th, 2011

It’s a known fact; word of mouth is one of the most effective ways of advertising. Nearly 80% of consumers trust peer recommendations, which can come in the form of blog posts, youtube videos, twitter and facebook updates. With this information accessible to business owners, why are they still reluctant to ditch the traditional PR tactics of flyers distribution and colorful A-frames and pick up the viral approach?

We are amongst Generation-Y, also known as the tech savvy generation. Unlike previous generations going to war, Generation-Y is armed with Blackberrys, iPhones, Androids, laptops
and other competent gadgets at all times, that can shoot faster than a bullet.

Generation Y is well educated and uses Social Media outlets as means of news, self-expression, advertisement, and social interactions. In hours someone can upload a video to youtube and receive millions of viewers, which can result in product sales or heighten exposure.
Photo from blog.ogilvypr.com

If times are changing, why haven’t businesses? Social Media is headed towards the “Return of the People”. Previously, reducing the corporate headcount was of precedence, but companies like Zappos grasps the importance of having manpower. Actually hiring people to handle their twitter and facebook have reduced their $20 million advertising budgets.

Business owners need to ask themselves this, what will happen when websites are replaced by apps and recommendations are posted on the Internet with a tap of the iPhone?

FOR MORE INFORMATION ABOUT COLLECTIVE CONCEPT PR: INFO@COLLECTIVECONCEPTPR.COM

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Social Media For Kids® is Creating a Buzz!

Wednesday, November 3rd, 2010

Almost a month since its launch, Social Media For Kids® has gained the attention of not only the community, but of media outlets aware of the growing influence of the internet on children’s lives. Such sources include: Social Media Mom, NYConvergence, Nostrand Park, and the New York Daily News.
In a recent New York Daily News exclusive, the practicality and convenience of the curriculum was shown to hold the interests of students and parents alike. For example, one Mott Hall Bridges Academy 6th grader excitedly stated, “When the course was offered, it felt different – and more practical than the usual math or social studies class. I was like, Okay, I can use that”(Oren Yaniv).
The reality that internet access is becoming easier with new innovations and technological advances, has brought to light the fact that the youth, as a whole, cannot be entirely cut off from a resource that is such an integral part of society. With this in mind Social Media For Kids® managed to open the lines of communication between parents, children, and the community- and has taken a preventive educational approach. Nostrand Park has touched on this, emphasizing how, “young people who may be targets of cyber-bullying or who just might not understand the power of social media for community building purposes, can benefit from a program like SMFK®”(Laurel B).
In a world where words can be manipulated within seconds and a paper-trail is always left behind, credibility and reputations are at stake. Social Media For Kids® aims to arm the youth with the knowledge and tools needed to positively promote themselves, raise awareness, and advance their communities.

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PR and Marketing: The Make or Break Factor

Monday, July 19th, 2010

Staying in touch with your customer base is the key to building success and maintaining loyalties. This is where PR and marketing teams, such as Collective Concept PR, step in. Those who are responsible for managing and branding the name of a company are the ones who determine whether it will thrive or become another casualty of the current recession. It is the ability to keep a strong business façade while balancing the concerns of the customers that enables people to choose and trust one company over another. A recent example of this was seen with the release of the Iphone 4. Last week, the Boy Genius Report, a well-known technology weblog, reported how “Apple’s (mis)management of the situation involving the Iphone 4′s glitch created a lose-lose situation”. Had Apple’s marketing team properly advised them to be transparent about the antenna issue from the beginning, it would’ve have most likely received less negative reviews, while remaining honest with their customer base-in effect losing less patrons as well as profits. As a business owner, make sure to choose a PR and marketing company that corresponds to your needs, ensuring the success of your product. We at Collective Concept PR understand the importance of branding and the significance reputation plays in the establishment of any new enterprise. Don’t allow just anyone to take charge of your PR-place the responsibility in the hands of someone you can trust to lead you in the right direction. www.collectiveconceptpr.com

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