It’s a known fact; word of mouth is one of the most effective ways of advertising. Nearly 80% of consumers trust peer recommendations, which can come in the form of blog posts, youtube videos, twitter and facebook updates. With this information accessible to business owners, why are they still reluctant to ditch the traditional PR tactics of flyers distribution and colorful A-frames and pick up the viral approach?

We are amongst Generation-Y, also known as the tech savvy generation. Unlike previous generations going to war, Generation-Y is armed with Blackberrys, iPhones, Androids, laptops
and other competent gadgets at all times, that can shoot faster than a bullet.

Generation Y is well educated and uses Social Media outlets as means of news, self-expression, advertisement, and social interactions. In hours someone can upload a video to youtube and receive millions of viewers, which can result in product sales or heighten exposure.
Photo from blog.ogilvypr.com

If times are changing, why haven’t businesses? Social Media is headed towards the “Return of the People”. Previously, reducing the corporate headcount was of precedence, but companies like Zappos grasps the importance of having manpower. Actually hiring people to handle their twitter and facebook have reduced their $20 million advertising budgets.

Business owners need to ask themselves this, what will happen when websites are replaced by apps and recommendations are posted on the Internet with a tap of the iPhone?

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