Posts Tagged ‘Franklin’

Local Business: The Untargeted Market

Friday, August 13th, 2010

Local business is the untargeted market
Within recent years, the focus on local businesses has slowly been dwindling-forcing them to fade into the background of major commercial development projects. Yet, when the recession hit these small industries were the first victims of the economic crisis. This acted as a reality check for all business owners actualizing their fears that despite the size of their company the safety net was no longer present. At this point the American sentiment towards large commercial industries has shifted towards mistrust, once again placing local businesses on the forefront. With these major changes quickly progressing, advertising and public relation firms should look towards the benefits of working towards local causes. Based on some statistics used by Chris Brogan, an online media marketing leader:

 40% of small businesses don’t have a web site
 81% of entrepreneurs still don’t take advantge of social media
 47% don’t think that Facebook, Twitter or even LinkedIn are beneficial to their business
 84% don’t provide for e-commerce
 62% don’t use email marketing
(Source: Citibank survey.)

Now that you have a tangible idea of how much of an untargeted market is presently unexposed, the potential is endless. With a clear understanding of this, Collective Concept PR has taken on working with local Franklin Avenue merchants whom possess a similar passion and work ethic for success. In guiding these small enterprises through the world of web marketing and PR, Collective Concept PR has helped these once struggling merchants gain the visibility needed to reach the customer base they never knew existed. In addition, the growth of these businesses aid in the progress of the community which extends endlessly from one area to the next. In a time when the international lines are blurred through the mass use of the internet, web marketing has now raised the bar; making the key to success for traditional family-owned businesses more than possible through the extraordinary aid of a media and marketing team that is willing to transcend, converting a vision into a reality. Let us help you reach your full potential. www.collectiveconceptpr.com

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Thank You to All the 3rd Annual Kids Day Event Sponsors

Friday, July 23rd, 2010

Three years ago one of our clients, Kevin Phillip, owner of About Time Boutique established what would become a tradition honoring the residents and children of the Crown Heights community. This yearly anticipated event is known as About Time’s Annual Kids Day Event. The involvement of several local businesses has helped create a grander vision-making each year bigger and more exciting than the last. Tomorrow, July 24th, on Franklin Avenue (between Sterling & Park Pl.) from 12-5PM will be this year’s 3rd Annual Kids Day Event. We are proud to announce that the event is open to everyone at no expense-with all forms of entertainment, food, and attractions paid for through donations from local merchants. Collective Concept PR would like officially thank all the sponsors for their donations towards the 3rd Annual Kid’s Day Event. Without their participation and enthusiasm, this event would not be possible. We would like to express our gratitude to the following businesses:

Bristen’s Eatery, Bombay Masala, Breukelen Coffee House, Brooklyn Ink, Chavella’s, Little Vinnies, Lily& Fig, LaunchPad, The Pulp & The Bean, 95 South, Dutch Boy Burger, Mizchif Clothing, My Space Realty, Upscale, Panamerican Shipping, Collective Concept PR, SoulDelicious, J’s Hair Studio, Had’s Associates, The Crow Hill Community Association, The Beauty Boutique, FACES, 3D’s Restaurant, Fisher’s Supermarket, A Slice of Brooklyn, and Council Woman Leticia James & Community.


Created with Admarket’s flickrSLiDR.

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About Time Boutique in Today’s Edition of AM New York

Thursday, July 22nd, 2010

Today one of our clients, About Time Boutique, made it into the the City Living section of AM New York. Am New York is one of the most widely distributed free newspapers in New York City, reaching an audience of over 300,000+ readers a day. About Time Boutique has gained recognition through its sale of trendy attire featuring designs from underground artists including the Krow Hill label. Additionally, About Time Boutique has played a major role in the development of the Crown Heights community specifically Franklin Avenue. About Time Boutique in collaboration with local businesses is showing its love and support for the community through its 3rd Annual Kids Day Event which will be hosted this Saturday July, 24th from the hours of 12-5PM. With the event being held on Franklin Avenue between Sterling and Park Place and it is all but not limited to the Crown Heights Community; anyone who wishes to attend is invited at no extra expense. Make sure stop by and enjoy the festivities and celebration of a growing community.


Created with Admarket’s flickrSLiDR.

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Get Ink’d at Brooklyn Ink

Monday, July 19th, 2010

Today’s culture is a reflection of the individuality and creativity embraced by a new generation. They are the artists without limits, bringing to the table a revised form of Dadaism (an early 20th century cultural movement focused on irrationality and nonconformity) with its most prominent form displayed on the skin of countless individuals through permanently tattooed images and piercings. So for those privileged enough to live in Crown Heights look no further than Brooklyn Ink located at 717 Franklin Avenue. Unlike most tattoo parlors where a potential client is greeted with intimidation, the artists at Brooklyn Ink are more than welcoming with open sketchpads and friendly smiles. Combing creativity with the confidence needed to create an image that will forever be on their canvases, the tattoo artists at Brooklyn Ink understand the importance and significance this ancient craft is about. They are even willing to work with anyone in order to create a custom design to their liking. Brooklyn Ink is a reflection of how a subculture can effectively unite a diverse community through a love of art.

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Chavella’s Owner, Arturo Leonar, Bringing a Little Piece of Mexico to Franklin Ave

Monday, July 12th, 2010

Crown Heights has been noted for its growing diversity and with that, an expanding pallet. With restaurants lining the entirety of Franklin Avenue, residents are still looking for that rare exotic flavor. There has been a buzz surrounding the opening of Arturo Leonar‘s new restaurant, which will be located on the corner of Franklin Avenue and Sterling Place, right next to AboutTime Boutique. The expectations are high and with the successful track record held by Leonar’s top-rated restaurant, Chavella’s, the end result looks promising. Arturo Leonar is a master at his craft, managing to infuse the authentic Mexican flavors of his food with the memories he attained growing up in Mexico City. He has transformed typical Mexican street food, such as Chorizo Tostadas and Torta de Aguacate con Queso, and refined it in an elegant perfectly executed manner while keeping its notable Latin heat. While satisfying the appetites of adventurous patrons, Leonar has been able to bring to life an aesthetically pleasing vision (with the presentation of flags, dramatic colors, and tiffany inspired lamps) making any diner feel as though they were savoring a zesty meal in a small town in Mexico. Likewise, the presentation of the entire menu in Spanish compliments and defines Chavella’s as a culturally invigorating restaurant experience. With this, Franklin Avenue welcomes Arturo Leonar’s new restaurant with open arms.

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The Pulp & The Bean

Monday, July 12th, 2010

The Pulp & The Bean, one of the many stores located on Franklin Ave, has lived up to its name with several pleasing reviews since its opening on October 2009. With its convenient location and proximity to the 2,3,4,5 and S trains, The Pulp & The Bean is one of the more accessible wi-fi attainable coffee shops in the neighborhood. As a customer, the small size created a feeling of coziness and intimacy. The staff’s friendliness and attentiveness marked this experience as a pleasant one; even when charging something on your credit card, the service was efficiently swift. As for the products themselves, The Pulp & The Bean should be noted for its wonderfully rich Mocha Lattes. In the mood for a refreshingly fruity beverage? Then try the newly advertised Mango Frappe. In addition, the pricing is affordable and won’t burn a hole in your pocket. So if you’re looking for wonderful quality and service worth your buck, then come on down to The Pulp & The Bean.

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Breukelen Coffee House: Where Work & Play Meet

Friday, July 9th, 2010

The sound of Indie music and aroma of fresh brewed coffee fills the air of a café as unique as its name: Welcome to the Breukelen Coffee House. Conveniently located at 764 Franklin Avenue, this café epitomizes the future of business and leisure. With its brick exposed walls covered in artwork of various medians, an eclectic yet comfortable environment gently exposes itself to the new comer. The baristas themselves only add to the already serene element by making each and every customer feel as though they were surrounded by family. So with such a promising ambiance, The Breukelen Coffee House has proven itself to be a place of productivity. This can be further proven by the handfuls of people working away on their laptops, considering the availability of free wi-fi. So on a hot summer day, why not go down to The Breukelen Coffee House, take a seat in one of their big comfortable love seats arm yourself with a delectable iced chai latte in hand and hold a business meeting in a laid back yet energetic environment.

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A Stitching Good Time

Friday, July 9th, 2010

The opportunity to explore new creative outlets in the comfort of a warm environment filled with friendly faces was the scene yesterday at LaunchPad, a gathering located at 721 Franklin Avenue. With the tight pinch of the economy affecting everyone including the residents of the Crow Hill community, it was more than delightful to know that LaunchPad was offering free sewing lessons to anyone willing to pick up a needle and a thread. Hearty laughter, even in the midst of the occasional prick of a needle, encouraged all participants to strive for embroidered perfection. As the clock hit 10pm, the class came to an end leaving behind a trail of newfound friends, stitching success, and a want for more. With this, LaunchPad offers a variety of free courses, including the newly offered Pilates Mat classes on Sundays between 2-3 PM, starting July 11. Although the courses are free of charge, donations are appreciated, so even the smallest tip goes a long way especially in keeping. So if you find yourself with some free time during the week, get ready to make some new friends and have a guaranteed good time.

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