Posts Tagged ‘CCPR’

PR and Marketing: The Make or Break Factor

Monday, July 19th, 2010

Staying in touch with your customer base is the key to building success and maintaining loyalties. This is where PR and marketing teams, such as Collective Concept PR, step in. Those who are responsible for managing and branding the name of a company are the ones who determine whether it will thrive or become another casualty of the current recession. It is the ability to keep a strong business façade while balancing the concerns of the customers that enables people to choose and trust one company over another. A recent example of this was seen with the release of the Iphone 4. Last week, the Boy Genius Report, a well-known technology weblog, reported how “Apple’s (mis)management of the situation involving the Iphone 4′s glitch created a lose-lose situation”. Had Apple’s marketing team properly advised them to be transparent about the antenna issue from the beginning, it would’ve have most likely received less negative reviews, while remaining honest with their customer base-in effect losing less patrons as well as profits. As a business owner, make sure to choose a PR and marketing company that corresponds to your needs, ensuring the success of your product. We at Collective Concept PR understand the importance of branding and the significance reputation plays in the establishment of any new enterprise. Don’t allow just anyone to take charge of your PR-place the responsibility in the hands of someone you can trust to lead you in the right direction. www.collectiveconceptpr.com

The Importance of Blogging

Tuesday, July 13th, 2010

In a time when everyone is wired, making your internet presence known is essential to the survival and advancement of any business. The vitality of staying connected can be seen at every glance especially in a city as hooked as New York. Blackberries, IPads, and Netbooks are only a few of the tools this generation has armed itself with, sealing its reputation as the most accessible progeny. Generation Y has embodied the basic rights the American society was founded on. In advancing technology, ultimately leading to its dependence, anyone with an internet connection has the ability to exercise their freedoms by voicing their opinions to the masses. Businesses have caught on to this trend and rightfully manipulated it. Blogging now allows businesses to build their fan-base by establishing a connection on a personal level with the chosen consumers. Without the ability to stay connected to the masses, employers will remain unknown-without a voice, cause, or an audience.
Any business owner seeking to brand, promote, or advertise their business should have daily conversations that include the current internet savvy lingo. Popular social networking sites such as Twitter and Facebook have coined phrases such as “Tweet me”, “Follow Me” or “DM any info”; “Check out our Facebook Like Page, and let’s not forget the burning question, “Are you LinkedIn”? Likewise, with almost every handheld device housing internet capability, apps such as “BBM” have created even more convenient methods of communication. On the same note, businesses will greatly prosper by notifying their busy clients on the ease of reading “posts” through the “RSS Feed” from that specific business’s “blog”.
If you find yourself a little confused by these terminologies, please take the time out to hire a Collective Concept PR representative… “LOL” (Laughing Out Loud). Just a joke… but honestly… if you are a business owner you need a strong web presence! It’s okay to feel a little behind; however, it is NOT okay to STAY behind. Let us take you forward. www.collectiveconceptpr.com

How To Use Facebook

How To Use Facebook

What Is LinkedIn?

Breukelen Coffee House: Where Work & Play Meet

Friday, July 9th, 2010

The sound of Indie music and aroma of fresh brewed coffee fills the air of a café as unique as its name: Welcome to the Breukelen Coffee House. Conveniently located at 764 Franklin Avenue, this café epitomizes the future of business and leisure. With its brick exposed walls covered in artwork of various medians, an eclectic yet comfortable environment gently exposes itself to the new comer. The baristas themselves only add to the already serene element by making each and every customer feel as though they were surrounded by family. So with such a promising ambiance, The Breukelen Coffee House has proven itself to be a place of productivity. This can be further proven by the handfuls of people working away on their laptops, considering the availability of free wi-fi. So on a hot summer day, why not go down to The Breukelen Coffee House, take a seat in one of their big comfortable love seats arm yourself with a delectable iced chai latte in hand and hold a business meeting in a laid back yet energetic environment.

A Stitching Good Time

Friday, July 9th, 2010

The opportunity to explore new creative outlets in the comfort of a warm environment filled with friendly faces was the scene yesterday at LaunchPad, a gathering located at 721 Franklin Avenue. With the tight pinch of the economy affecting everyone including the residents of the Crow Hill community, it was more than delightful to know that LaunchPad was offering free sewing lessons to anyone willing to pick up a needle and a thread. Hearty laughter, even in the midst of the occasional prick of a needle, encouraged all participants to strive for embroidered perfection. As the clock hit 10pm, the class came to an end leaving behind a trail of newfound friends, stitching success, and a want for more. With this, LaunchPad offers a variety of free courses, including the newly offered Pilates Mat classes on Sundays between 2-3 PM, starting July 11. Although the courses are free of charge, donations are appreciated, so even the smallest tip goes a long way especially in keeping. So if you find yourself with some free time during the week, get ready to make some new friends and have a guaranteed good time.

Bird: Vintage Shop in Brooklyn

Friday, July 9th, 2010

“Bird” is a boutique which houses a variety of unique collections for men and women alike. With locations all over Brooklyn, such as Williamsburg, Park Slope and Cobble Hill, you can never miss it. Their assortment in clothing is never ending! Ranging from unique pieces that possess a vintage feel and Indie vibe, one is surely to stand out in a crowd. So whether you go to the city, take a stroll in Prospect Park, or even relax at the Breukelen Coffee House, people will ask where you get your outfit from. At “Bird” you can also find a wide range of designers such as the featured women’s collections which includes 3.1 Phillip Lim, Acne, A.P.C., Alexander Wang, Isabel Marant, Maison Martin Margiela Ligne 6, Proenza Schouler, Rachel Comey, Thakoon, Tsumori Chisato, and Zero + Maria Cornejo. Shop online on their website: http://www.shopbird.com/home.php

Tip of the Day: Blogging is ESSENTIAL

Wednesday, June 24th, 2009

As a new company the good folks at CCPR are learning the ins and outs and trying to figure out what works. We’ve noticed that blogging is extremely important to a business.

Definition: A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Blogging Can:
-Increase traffic to clients websites
-Gain recognition for your company
-Get pertinent information to the masses
-Get other companies to know about yours
-Create a following for your company and your clients

With that said, watch out for us! Visit our blog everyday for changes and updates.

We Love the Children!!!

Friday, June 19th, 2009

On July 25th About Time Boutique will hold their 2nd annual Kid’s Day Event. This year will bigger and better as they expand and grow as a company. In order to raise money we will be holding bake sales every Saturday in June. The first one was extremely successful despite the rain! Check out some photos.