Archive for the ‘my clients story’ Category

SOCIAL MEDIA FOR KIDS® Press Release January 10,2011

Monday, January 10th, 2011


SOCIAL MEDIA FOR KIDS®

Brooklyn, NY, January 10, 2011- Newspaper articles, interviews with popular new channels, and meeting with politicians such as Assemblyman Karim Camara and New Jersey Senator Sandra B. Cunningham, are but a few of the accomplishments attained by the diligent team behind Social Media For Kids®. A program unlike any other, Social Media For Kid’s® mission involves using internet based media platforms to educate children on how to promote themselves in positive light. In an age when rapidly advancing technology is outgrowing adult users, Social Media For Kids® works on preventing misuse of social media networks by opening the lines of cyber-communication between parents and their tech-savvy youth.
With a clear understanding of the major role technology has taken in our daily lives, several schools have reached out to Social Media For Kids® for support. After several talks with Dr. Appea, principal of Dr. Rose B. English School, it has been confirmed that beginning on February 3rd, 2011 from 1:00-2:30pm Social Media For Kids® will officially be a part of the school’s daily curriculum.
Similarly, Mott Hall Bridges Academy, the pioneer school to have this program in its educational program, is striving to get the participants even more involved through the introduction of new technological developments. Principal Nadia Lopez has purchased IPads As successful as this program is, it comes as no surprise that the parent workshop was equally, if not more, rewarding. Positive reviews demonstrate how parents have become comfortable with using previously unfamiliar internet tools, and how they are more aware of how to monitor their children’s online activities.
The efforts of the youth to better themselves, as well as their communities, have not gone unnoticed. On December 22nd, 2010 the Social Media For Kids® participants were invited to The Food Network to meet the infamous Southwestern cuisine Chef Bobby Flay. In addition, discussions with the Reel Works filming team have taken place, in which a future opportunity to partner up has been suggested, as well as participation in an upcoming documentary.
Social Media for Kids® has gone above and beyond in educating both children and parents alike. The efforts of all those involved including the children, parents, educators, sponsors, and founders are helping this program reach its full potential and hoping that its mission will reach the masses and further enrich the community.

Social Media For Kids® is Creating a Buzz!

Wednesday, November 3rd, 2010

Almost a month since its launch, Social Media For Kids® has gained the attention of not only the community, but of media outlets aware of the growing influence of the internet on children’s lives. Such sources include: Social Media Mom, NYConvergence, Nostrand Park, and the New York Daily News.
In a recent New York Daily News exclusive, the practicality and convenience of the curriculum was shown to hold the interests of students and parents alike. For example, one Mott Hall Bridges Academy 6th grader excitedly stated, “When the course was offered, it felt different – and more practical than the usual math or social studies class. I was like, Okay, I can use that”(Oren Yaniv).
The reality that internet access is becoming easier with new innovations and technological advances, has brought to light the fact that the youth, as a whole, cannot be entirely cut off from a resource that is such an integral part of society. With this in mind Social Media For Kids® managed to open the lines of communication between parents, children, and the community- and has taken a preventive educational approach. Nostrand Park has touched on this, emphasizing how, “young people who may be targets of cyber-bullying or who just might not understand the power of social media for community building purposes, can benefit from a program like SMFK®”(Laurel B).
In a world where words can be manipulated within seconds and a paper-trail is always left behind, credibility and reputations are at stake. Social Media For Kids® aims to arm the youth with the knowledge and tools needed to positively promote themselves, raise awareness, and advance their communities.

Social Media For Kids®: Educating Our Youth

Friday, October 8th, 2010

The age of face-to-face social interaction has fallen with the birth of the internet; yet people have managed to stay even more connected and involved in each other’s lives through mass forms of web-based communication including: Facebook, Twitter, instant messaging, blogs, Skype, etc… Whether it’s a quick exchange of words or simply posting photos of a previous night’s exuberant festivities-the main point that most people (especially the millennial generation) forget is: Once you post something online, it is there forever. The value of words are harsh enough as it is; the child once taunted by a bully on the playground is now slandered through the click of a button for the world to see. Recent events such as the widely publicized suicide of Rutgers student, Tyler Clementi, have fully exposed the exponential growing rate of cyber bullying.
In an effort to educate both children and families on how to use web-based media outlets in the appropriate manner and to raise awareness on the consequences of all online actions, Garnett Alcindor (CEO of Collective Concept PR), Casey Miller (owner of Casey Miller Consulting), Michael Fink (taught at NYU and worked at ABC & PBS), and Nadia Lopez (Principal of Mott Hall Bridges Academy), have teamed up to create the vital program, Social Media For Kids®. Being the first program of its kind, Social Media For Kids®, educates children how to promote themselves in a positive light, enabling the “safe use of social media outlets as learning tools”, while meeting the New York State educational standards.(See Press Release). Mott Hall Bridges Academy places itself on the forefront of this social media movement in being the first NYC Board of Education school, to incorporate Social Media For Kids® into its curriculum. The program will be launched on Tuesday, October 12th, 2010.
In addition, Social Media For Kids® sponsors are currently conducting outreach in order to raise $5,000 to go towards the creation of an after-school program that will equip the children of the diverse Crown Height community with the tools needed to safely and productively use the internet.
Social Media for Kids® is available for schools, communities and parent groups throughout the United States.
Collective Concept PR is proud to work with, Social Media For Kids®. With parents working hand-in-hand with educators and social media experts, Our Children, Our Future, will be able understand and handle the responsibility that comes with the use of social media outlets, using it towards their academic advancements, and bettering their communities.

Hello NY Fashion’s Night Out

Friday, September 10th, 2010

With so many eager to experience Tai Chunn’s fashion event taking place on 550 Madison Avenue, swarms of people are viewing Byron Lars’s new collection in rotations. The event is proving to be huge success for all involved. Collective Concept PR is continuously conducting interviews, posting professional photographs as well as behind the scene footage on the CCPR Facebook Fan Page , tweeting, and updating blogposts throughout the entire event. The energy is rising, almost to a boiling point, as new models walk in draped in clothes that cleanse the focal palate. Black and white patterns, stripes, and champagne colors are accented with bold accessories including bows, 3 finger rings, and hair pieces that scream haute-couture. On the PR end, the opportunity to network creates the appearance of worker bees in a hive. Laughter, dancing, introductions, and admiration of the elegant clothing line-marks this as the event to attend on this year’s #FashionsNightOut!

Byron Lars’s Fashion Night Out Directed By Tai Chunn

Friday, September 10th, 2010

On this cool September evening, posh 5th Avenue is lined with New York’s most devout fashionistas hoping to partake in the festivities encompassing Fashion’s Night Out. The rhythm created by the impact of stilettos on concrete, sets the soundtrack for the night as well as the entirety of Fashion Week. However this is only the view from the streets; for within the chic stores-a hidden world is unveiled. Reporting from within Byron Lars’s Fashion Night Out, directed by none other than highly recognized fashion icon Tai Chunn, the chaos that takes place behind the scenes sets the pace for a successful event. Loud pulsing music, the strobe light effect created by flashing cameras, and the statuesque models propped on pedestals exhibiting this year’s most coveted styles, creates a euphoric feeling of excitement felt by those attending Tai Chunn’s fashion event. What many do not know, is the effort and time placed into making a show of this magnitude run smoothly. Even with teams of make-up artists, hair stylists, assistants, etc…exposure is the key to success. Collective Concept PR is a company that understands the correlation between your success and timing. Collective Concept PR can pride itself in being the only public relations company that is doing live, up-to-the-minute updates on anything and everything taking place NOW. So if you’re ready to see your success skyrocket, hire a truly dedicated team that knows the in’s and out’s of PR and willing to work with you every step of the way.

Thank You to All the 3rd Annual Kids Day Event Sponsors

Friday, July 23rd, 2010

Three years ago one of our clients, Kevin Phillip, owner of About Time Boutique established what would become a tradition honoring the residents and children of the Crown Heights community. This yearly anticipated event is known as About Time’s Annual Kids Day Event. The involvement of several local businesses has helped create a grander vision-making each year bigger and more exciting than the last. Tomorrow, July 24th, on Franklin Avenue (between Sterling & Park Pl.) from 12-5PM will be this year’s 3rd Annual Kids Day Event. We are proud to announce that the event is open to everyone at no expense-with all forms of entertainment, food, and attractions paid for through donations from local merchants. Collective Concept PR would like officially thank all the sponsors for their donations towards the 3rd Annual Kid’s Day Event. Without their participation and enthusiasm, this event would not be possible. We would like to express our gratitude to the following businesses:

Bristen’s Eatery, Bombay Masala, Breukelen Coffee House, Brooklyn Ink, Chavella’s, Little Vinnies, Lily& Fig, LaunchPad, The Pulp & The Bean, 95 South, Dutch Boy Burger, Mizchif Clothing, My Space Realty, Upscale, Panamerican Shipping, Collective Concept PR, SoulDelicious, J’s Hair Studio, Had’s Associates, The Crow Hill Community Association, The Beauty Boutique, FACES, 3D’s Restaurant, Fisher’s Supermarket, A Slice of Brooklyn, and Council Woman Leticia James & Community.


Created with Admarket’s flickrSLiDR.

About Time Boutique in Today’s Edition of AM New York

Thursday, July 22nd, 2010

Today one of our clients, About Time Boutique, made it into the the City Living section of AM New York. Am New York is one of the most widely distributed free newspapers in New York City, reaching an audience of over 300,000+ readers a day. About Time Boutique has gained recognition through its sale of trendy attire featuring designs from underground artists including the Krow Hill label. Additionally, About Time Boutique has played a major role in the development of the Crown Heights community specifically Franklin Avenue. About Time Boutique in collaboration with local businesses is showing its love and support for the community through its 3rd Annual Kids Day Event which will be hosted this Saturday July, 24th from the hours of 12-5PM. With the event being held on Franklin Avenue between Sterling and Park Place and it is all but not limited to the Crown Heights Community; anyone who wishes to attend is invited at no extra expense. Make sure stop by and enjoy the festivities and celebration of a growing community.


Created with Admarket’s flickrSLiDR.

Kid’s Day Event-July 24th

Tuesday, July 13th, 2010

ABOUT TIME BOUTIQUE & THE CROW HILL ASSOCIATION have come together for the annual Kid’s Day event which will be held on July 24th, 2010. Below is the official press release for the event and an official video of the fundraising done by the children leading up to the event.

ABOUT TIME BOUTIQUE & The Crow Hill Association’s Annual Kid’s Day Event

(July 9, 2010) In keeping with the tradition of giving back to the community the owner of About Time Boutique, Kevin Phillip decided three years ago to host a annual Kid’s Day Event. Phillip is immensely family oriented, it’s commonplace to see his young son, Logan in the boutique with him. Phillip believes wholeheartedly in giving back to his community and supporting his patrons and having his neighborhood come together and support each other.

Kid’s Day is for the children of the community, as the name obviously implies. In the months leading up to the fun-filled day of activities, food, games, and quality time the children of the neighborhood actually fundraise for their own event. Certain weekends of the month you can find children in front of About Time Boutique, heavily fundraising to pay for their much-anticipated event.

There has been media coverage on event recently; it was even discussed on Channel 12 NEWS. Council Member Leticia James has also donated to the Kids Day Event, this year promises to be larger than the past two years. Especially with the addition of the Crow Hill Association as a head sponsor because they have been backing him and his philanthropist efforts from day one. About Time Boutique’s goal is to enlighten the community and make it a better place as much as possible, so it was only right that Crow Hill was brought on.

July 24th, 2010 promises to be a successful and action-packed day filled with positivity and good vibes. The children involved are ecstatic that the event is rapidly approaching and the people of the community love being involved in this event.

WHEN/WHERE
Saturday, July 24th, 12pm-5pm
About Time Boutique
736A Franklin Avenue, Brooklyn, NY 11238
(the entire block: Franklin Ave bet Park Pl & Sterling Pl)

*Putting Your Best Face Forward*

Tuesday, June 22nd, 2010

Makeup by Kim Porter
Kim Porter is an artist and her canvas is the face. She is a native of Brooklyn, New York, with a Bachelor of Science degree in Community Health from Hofstra University. Albeit her quest for a tertiary education was fulfilled, her passion has just begun to seriously take a running leap into the direction of success. Porter has a serious addiction to makeup, and immensely enjoys to help herself and others feel beautiful inside and out.

Luckily for her, she had an eye for colors and makeup since her childhood. Her gift of makeup artistry is self-taught. As a child, Kim loved to play with her mother’s makeup and in high school she would always peruse the makeup counters and purchase a few items. Porter always took time out everyday to perfect her craft by teaching herself how to apply the makeup, watching youtube instructional videos, and using her willing friends as models to see what worked and what did not.

As a woman of color, and a consumer, she knows first hand how difficult it is to locate the right cosmetics and artist; without searching high and low and spending an obnoxious amount of money on finding the right shade. As a freelance artist, she understands the puzzlement and lack of education women of color have, in terms of the correct application of makeup. There is a science to the art of correctly applying makeup and putting one’s best face forward that, Kim has first hand knowledge of. Porter has launched a Blog and a Youtube instructional channel, through these she hopes to reach a wider audience and provide the African-American community with a virtual hands-on guide to putting their best face forward.
The most important element of Kim’s work is to be able to use her creativity to enhance natural beauty, yet bring out a person’s inner beauty and individuality.

Brooklyn’s next big designer-Afua

Tuesday, June 15th, 2010

“The first time that Afua heard that she had a great sense of color at the age of 4, she knew her talents would lead her to greatness in the art/design world. Drawing has always been her blood, literally. She inherited the graphing skills from her paternal family lineage and in particular her love for design was inspired by her father who had a great sense of style and a flair for dressing not only himself but his one and only “beloved daughter.” She would eventually go on to develop her skills through Artist in Co. in Detroit, MI- an art school for young artists, Interlochen Arts Academy- an institution that brings young talent from across the world developing their gift- there majoring in Visual Arts, and finally Parsons School of Design-entering into the most renowned school that produce the greatest designers in the world.
After graduating in 2001 with a BFA in Fashion Design from Parsons, Afua began her career as a design assistant in various design houses including Nesi Apparel, Tommy Hilfiger, Banana Republic, and finally at the Gap where she excelled in all aspects of mens woven design including outerwear, woven-tops, and bottoms. But limiting skills just to the day to day corporate routine proved not to be the end all to be all, to her the sky is the limit. Now Afua is designing her on her own terms and has developed a partnership with Krow Hill/About Time Boutique as their Designer where she is not only coming into her own greatness as a well rounded fashion designer but is aiding in the establishment of Crown Heights and Brooklyn as a whole to the forefront of entrepreneurship. Also, be on the look out for “Signature Silk Designs,” where form meets fashion and invention in the creation of silk lined hats. ”

afua-bio-1