Archive for August, 2010

Local Business: The Untargeted Market

Friday, August 13th, 2010

Local business is the untargeted market
Within recent years, the focus on local businesses has slowly been dwindling-forcing them to fade into the background of major commercial development projects. Yet, when the recession hit these small industries were the first victims of the economic crisis. This acted as a reality check for all business owners actualizing their fears that despite the size of their company the safety net was no longer present. At this point the American sentiment towards large commercial industries has shifted towards mistrust, once again placing local businesses on the forefront. With these major changes quickly progressing, advertising and public relation firms should look towards the benefits of working towards local causes. Based on some statistics used by Chris Brogan, an online media marketing leader:

 40% of small businesses don’t have a web site
 81% of entrepreneurs still don’t take advantge of social media
 47% don’t think that Facebook, Twitter or even LinkedIn are beneficial to their business
 84% don’t provide for e-commerce
 62% don’t use email marketing
(Source: Citibank survey.)

Now that you have a tangible idea of how much of an untargeted market is presently unexposed, the potential is endless. With a clear understanding of this, Collective Concept PR has taken on working with local Franklin Avenue merchants whom possess a similar passion and work ethic for success. In guiding these small enterprises through the world of web marketing and PR, Collective Concept PR has helped these once struggling merchants gain the visibility needed to reach the customer base they never knew existed. In addition, the growth of these businesses aid in the progress of the community which extends endlessly from one area to the next. In a time when the international lines are blurred through the mass use of the internet, web marketing has now raised the bar; making the key to success for traditional family-owned businesses more than possible through the extraordinary aid of a media and marketing team that is willing to transcend, converting a vision into a reality. Let us help you reach your full potential. www.collectiveconceptpr.com

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Why is Social Media Important?

Tuesday, August 10th, 2010

In the advent of the Digital Age, there has been an influx of new and improved ways for companies to expand their brand through the use of social media. As a consumer, one may have direct and/or indirect contact with social media on a daily basis. Albeit, if you were to ask the average consumer what social media is and why it is important, they would be unable to give a concrete answer. Social media is hard to describe because the topic is broad. It consists of social networking sites(Facebook, Twitter), blogs, and online community forums.

Social Media has completely changed the way companies advertise and promote their brand to their consumers. People do not like to buy from companies, they much prefer to purchase from people. With that being said, social media enables companies to take on a more personable identity and approach to selling their products to consumers. From a company’s point of view, social media provides them with the distinct opportunity to mold and shape their brand to make it more aesthetically pleasing to their target audience. If a company has a blog, facebook, and/or twitter page they have a larger opportunity to connect to their target audience on an informal and more comfortable platform.

A company has many different platforms on which, they can promote their brand and build a bridge from their company to their target audience. In order to be successful at social marketing, a company has to use social media to its advantage. Without social media, companies would be unable to have a direct and personal link to consumers. Consumers wouldn’t feel the level of comfort and equality that they do when they deal with a company in this new digital age. Social Media has provided a platform where consumers and companies can meet on an equal and level playing field and satisfy each others needs adequately.

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