Archive for July, 2010

Thank You to All the 3rd Annual Kids Day Event Sponsors

Friday, July 23rd, 2010

Three years ago one of our clients, Kevin Phillip, owner of About Time Boutique established what would become a tradition honoring the residents and children of the Crown Heights community. This yearly anticipated event is known as About Time’s Annual Kids Day Event. The involvement of several local businesses has helped create a grander vision-making each year bigger and more exciting than the last. Tomorrow, July 24th, on Franklin Avenue (between Sterling & Park Pl.) from 12-5PM will be this year’s 3rd Annual Kids Day Event. We are proud to announce that the event is open to everyone at no expense-with all forms of entertainment, food, and attractions paid for through donations from local merchants. Collective Concept PR would like officially thank all the sponsors for their donations towards the 3rd Annual Kid’s Day Event. Without their participation and enthusiasm, this event would not be possible. We would like to express our gratitude to the following businesses:

Bristen’s Eatery, Bombay Masala, Breukelen Coffee House, Brooklyn Ink, Chavella’s, Little Vinnies, Lily& Fig, LaunchPad, The Pulp & The Bean, 95 South, Dutch Boy Burger, Mizchif Clothing, My Space Realty, Upscale, Panamerican Shipping, Collective Concept PR, SoulDelicious, J’s Hair Studio, Had’s Associates, The Crow Hill Community Association, The Beauty Boutique, FACES, 3D’s Restaurant, Fisher’s Supermarket, A Slice of Brooklyn, and Council Woman Leticia James & Community.


Created with Admarket’s flickrSLiDR.

About Time Boutique in Today’s Edition of AM New York

Thursday, July 22nd, 2010

Today one of our clients, About Time Boutique, made it into the the City Living section of AM New York. Am New York is one of the most widely distributed free newspapers in New York City, reaching an audience of over 300,000+ readers a day. About Time Boutique has gained recognition through its sale of trendy attire featuring designs from underground artists including the Krow Hill label. Additionally, About Time Boutique has played a major role in the development of the Crown Heights community specifically Franklin Avenue. About Time Boutique in collaboration with local businesses is showing its love and support for the community through its 3rd Annual Kids Day Event which will be hosted this Saturday July, 24th from the hours of 12-5PM. With the event being held on Franklin Avenue between Sterling and Park Place and it is all but not limited to the Crown Heights Community; anyone who wishes to attend is invited at no extra expense. Make sure stop by and enjoy the festivities and celebration of a growing community.


Created with Admarket’s flickrSLiDR.

AM New York Recognizes AboutTime Boutique

Monday, July 19th, 2010

During the morning rush hour, as hectic commuters make their way through the impossibly crowded train stations, they are always seen to be armed with a copy of the widely distributed AM New York. Today at AboutTime Boutique, AM New York photographer Andrew Hinderaker dropped by to interview owner Kevin Phillip, in addition to documenting the much buzzed about Crown Heights boutique. The prominent role AboutTime is playing within the community as well as the positive opportunities they are presenting to young impressionable minds, which is reflected in their annual summer youth internships, has gained further recognition. For years AboutTime Boutique has sponsored events that can be branded as philanthropic, in that they unite a diverse growing community. An example of an aforementioned event includes the up and coming 3rd Annual Kids Day, which will be held this Saturday July 24th between 9AM-5PM on Franklin Avenue (Between Park& Sterling Pl.). Come out and support the Crown Heights Community and don’t forget to look for the AboutTime Boutique article in Thursday’s AM New York.

Get Ink’d at Brooklyn Ink

Monday, July 19th, 2010

Today’s culture is a reflection of the individuality and creativity embraced by a new generation. They are the artists without limits, bringing to the table a revised form of Dadaism (an early 20th century cultural movement focused on irrationality and nonconformity) with its most prominent form displayed on the skin of countless individuals through permanently tattooed images and piercings. So for those privileged enough to live in Crown Heights look no further than Brooklyn Ink located at 717 Franklin Avenue. Unlike most tattoo parlors where a potential client is greeted with intimidation, the artists at Brooklyn Ink are more than welcoming with open sketchpads and friendly smiles. Combing creativity with the confidence needed to create an image that will forever be on their canvases, the tattoo artists at Brooklyn Ink understand the importance and significance this ancient craft is about. They are even willing to work with anyone in order to create a custom design to their liking. Brooklyn Ink is a reflection of how a subculture can effectively unite a diverse community through a love of art.

PR and Marketing: The Make or Break Factor

Monday, July 19th, 2010

Staying in touch with your customer base is the key to building success and maintaining loyalties. This is where PR and marketing teams, such as Collective Concept PR, step in. Those who are responsible for managing and branding the name of a company are the ones who determine whether it will thrive or become another casualty of the current recession. It is the ability to keep a strong business façade while balancing the concerns of the customers that enables people to choose and trust one company over another. A recent example of this was seen with the release of the Iphone 4. Last week, the Boy Genius Report, a well-known technology weblog, reported how “Apple’s (mis)management of the situation involving the Iphone 4′s glitch created a lose-lose situation”. Had Apple’s marketing team properly advised them to be transparent about the antenna issue from the beginning, it would’ve have most likely received less negative reviews, while remaining honest with their customer base-in effect losing less patrons as well as profits. As a business owner, make sure to choose a PR and marketing company that corresponds to your needs, ensuring the success of your product. We at Collective Concept PR understand the importance of branding and the significance reputation plays in the establishment of any new enterprise. Don’t allow just anyone to take charge of your PR-place the responsibility in the hands of someone you can trust to lead you in the right direction. www.collectiveconceptpr.com

The Importance of Blogging

Tuesday, July 13th, 2010

In a time when everyone is wired, making your internet presence known is essential to the survival and advancement of any business. The vitality of staying connected can be seen at every glance especially in a city as hooked as New York. Blackberries, IPads, and Netbooks are only a few of the tools this generation has armed itself with, sealing its reputation as the most accessible progeny. Generation Y has embodied the basic rights the American society was founded on. In advancing technology, ultimately leading to its dependence, anyone with an internet connection has the ability to exercise their freedoms by voicing their opinions to the masses. Businesses have caught on to this trend and rightfully manipulated it. Blogging now allows businesses to build their fan-base by establishing a connection on a personal level with the chosen consumers. Without the ability to stay connected to the masses, employers will remain unknown-without a voice, cause, or an audience.
Any business owner seeking to brand, promote, or advertise their business should have daily conversations that include the current internet savvy lingo. Popular social networking sites such as Twitter and Facebook have coined phrases such as “Tweet me”, “Follow Me” or “DM any info”; “Check out our Facebook Like Page, and let’s not forget the burning question, “Are you LinkedIn”? Likewise, with almost every handheld device housing internet capability, apps such as “BBM” have created even more convenient methods of communication. On the same note, businesses will greatly prosper by notifying their busy clients on the ease of reading “posts” through the “RSS Feed” from that specific business’s “blog”.
If you find yourself a little confused by these terminologies, please take the time out to hire a Collective Concept PR representative… “LOL” (Laughing Out Loud). Just a joke… but honestly… if you are a business owner you need a strong web presence! It’s okay to feel a little behind; however, it is NOT okay to STAY behind. Let us take you forward. www.collectiveconceptpr.com

How To Use Facebook

How To Use Facebook

What Is LinkedIn?

Treat Your Soul to Something Delicious

Tuesday, July 13th, 2010

Want outstanding cakes? Then look no further than SoulDelicious Catering.You’ll be amazed with the delightful creations this talented young woman can bake up. Shani Porter has established herself and is looking forward to expanding her catering business; with her outstanding capabilities we expect nothing less. An example of Porter’s success can be seen in her upcoming Food Network appearance on August 4th, so make sure to watch and support SoulDelicious. In purchasing one of her baked delights you will gain insight on the love and soul Shani Porter instills within her sweet creations.

Follow SoulDelicious on Twitter!
Also make sure to read Kim Porter’s Interview with Shani Porter!

Kid’s Day Event-July 24th

Tuesday, July 13th, 2010

ABOUT TIME BOUTIQUE & THE CROW HILL ASSOCIATION have come together for the annual Kid’s Day event which will be held on July 24th, 2010. Below is the official press release for the event and an official video of the fundraising done by the children leading up to the event.

ABOUT TIME BOUTIQUE & The Crow Hill Association’s Annual Kid’s Day Event

(July 9, 2010) In keeping with the tradition of giving back to the community the owner of About Time Boutique, Kevin Phillip decided three years ago to host a annual Kid’s Day Event. Phillip is immensely family oriented, it’s commonplace to see his young son, Logan in the boutique with him. Phillip believes wholeheartedly in giving back to his community and supporting his patrons and having his neighborhood come together and support each other.

Kid’s Day is for the children of the community, as the name obviously implies. In the months leading up to the fun-filled day of activities, food, games, and quality time the children of the neighborhood actually fundraise for their own event. Certain weekends of the month you can find children in front of About Time Boutique, heavily fundraising to pay for their much-anticipated event.

There has been media coverage on event recently; it was even discussed on Channel 12 NEWS. Council Member Leticia James has also donated to the Kids Day Event, this year promises to be larger than the past two years. Especially with the addition of the Crow Hill Association as a head sponsor because they have been backing him and his philanthropist efforts from day one. About Time Boutique’s goal is to enlighten the community and make it a better place as much as possible, so it was only right that Crow Hill was brought on.

July 24th, 2010 promises to be a successful and action-packed day filled with positivity and good vibes. The children involved are ecstatic that the event is rapidly approaching and the people of the community love being involved in this event.

WHEN/WHERE
Saturday, July 24th, 12pm-5pm
About Time Boutique
736A Franklin Avenue, Brooklyn, NY 11238
(the entire block: Franklin Ave bet Park Pl & Sterling Pl)

Chavella’s Owner, Arturo Leonar, Bringing a Little Piece of Mexico to Franklin Ave

Monday, July 12th, 2010

Crown Heights has been noted for its growing diversity and with that, an expanding pallet. With restaurants lining the entirety of Franklin Avenue, residents are still looking for that rare exotic flavor. There has been a buzz surrounding the opening of Arturo Leonar‘s new restaurant, which will be located on the corner of Franklin Avenue and Sterling Place, right next to AboutTime Boutique. The expectations are high and with the successful track record held by Leonar’s top-rated restaurant, Chavella’s, the end result looks promising. Arturo Leonar is a master at his craft, managing to infuse the authentic Mexican flavors of his food with the memories he attained growing up in Mexico City. He has transformed typical Mexican street food, such as Chorizo Tostadas and Torta de Aguacate con Queso, and refined it in an elegant perfectly executed manner while keeping its notable Latin heat. While satisfying the appetites of adventurous patrons, Leonar has been able to bring to life an aesthetically pleasing vision (with the presentation of flags, dramatic colors, and tiffany inspired lamps) making any diner feel as though they were savoring a zesty meal in a small town in Mexico. Likewise, the presentation of the entire menu in Spanish compliments and defines Chavella’s as a culturally invigorating restaurant experience. With this, Franklin Avenue welcomes Arturo Leonar’s new restaurant with open arms.

The Pulp & The Bean

Monday, July 12th, 2010

The Pulp & The Bean, one of the many stores located on Franklin Ave, has lived up to its name with several pleasing reviews since its opening on October 2009. With its convenient location and proximity to the 2,3,4,5 and S trains, The Pulp & The Bean is one of the more accessible wi-fi attainable coffee shops in the neighborhood. As a customer, the small size created a feeling of coziness and intimacy. The staff’s friendliness and attentiveness marked this experience as a pleasant one; even when charging something on your credit card, the service was efficiently swift. As for the products themselves, The Pulp & The Bean should be noted for its wonderfully rich Mocha Lattes. In the mood for a refreshingly fruity beverage? Then try the newly advertised Mango Frappe. In addition, the pricing is affordable and won’t burn a hole in your pocket. So if you’re looking for wonderful quality and service worth your buck, then come on down to The Pulp & The Bean.